Attorneys for former Orange County Sheriff Michael Carona — who is now serving 66 months in federal prison for witness tampering — are asking that the former lawman's sentence be cut by nearly half, potentially freeing him.
In a motion, Carona's attorneys argued that the sentence handed down in 2009 by U.S. District Judge Andrew Guilford should be adjusted after changes in the law.
His attorneys contend that the judge sentenced Carona on the witness tampering charge by "cross-referencing" charges on which he was acquitted, a practice his attorneys argue that the U.S. Supreme Court overruled in a case involving former Enron President Jeffrey Skilling.
"Carona seeks relief on the ground that the court erred in determining his sentence by using honest services fraud as the 'underlying offense' under United States sentencing guidelines," his lawyers wrote in the motion filed earlier this month. They added that "the conduct at issue did not constitute honest services fraud or any other federal offense."
His lawyers, according to the motion, are seeking to reduce his time to a term of 24 months to 30 months.
Brett Sagel, the federal prosecutor on the case, said in an emailed statement Thursday that the government contends "Carona's filing lacks merit both factually and legally."
Carona was acquitted in 2009 on charges of conspiracy, mail fraud and one count of witness tampering. But the jury found him guilty on another count of witness tampering after he was recorded as he tried to persuade his former assistant sheriff to lie to a grand jury investigating allegations of corruption.
Carona, 57, was widely considered to be a rising political star at the time of his indictment.
The former sheriff began serving his 51/2 -year prison sentence in January 2011 at Englewood Federal Correctional Institution in Littleton, Colo., where he joined other prominent criminals — including Skilling, who is serving a 24-year sentence; and disgraced former Illinois Gov. Rod Blagojevich.
When Carona's sentence began, officials at the prison — dubbed by Forbes magazine as one of the "12 best places to go to prison" — said the former sheriff would put in 71/2-hour days doing landscaping, plumbing, painting or food service.
But he could have access to the low-security prison's amenities, including college courses and the use of indoor and outdoor recreational facilities with a running track, bicycle court and exercise bicycles.
Carona's lawyers said that he had exhausted his appeals when the U.S. 9th Circuit Court of Appeals upheld his conviction shortly before he reported to the prison.
Sure, the gear may look like it came straight out of Avatar or Battlestar Galactica. But all of the laser weapons, robots, sonic blasters and puke rays pictured here are real. Some of these weapons have already found their way onto the battlefield. If the rest of this sci-fi arsenal follows, war may soon be unrecognizable.
Read on for a look at some of these futuristic weapons being tested today.
Above:
The XM-25 grenade launcher is equipped with a laser rangefinder and on-board computer. It packs a magazine of four 25mm projectiles, and programs them to detonate as they pass by their targets. That feature will allow soldiers to strike enemies who are taking cover. By 2012, the Army hopes to arm every infantry squad and Special Forces unit with at least one of the big guns.
In August, a lucky soldier got to pull the trigger, and fire off a HEAB, or High Explosive Air Burst, round at the Aberdeen Testing Ground in Maryland. Those projectiles pack quite a punch. They are purportedly 300 percent more effective than normal ammo, and will be able to strike targets as far as 700 meters (2,300 feet) away.
LOS ANGELES (Reuters) – Lindsay Lohan so wanted to play Elizabeth Taylor in the upcoming film “Liz & Dick” that she cut out the middle man and went straight to the producer herself, the tabloid-favorite star said in an interview on Friday.
Lohan, 26, plays Taylor in an upcoming television movie that dramatizes the long love affair between the late Hollywood legend and actor Richard Burton.
“It’s a funny story, actually. I had seen that they were going to be making the movie and I got the producers’ numbers and started harassing (producer) Larry Thompson,” Lohan said on ABC’s “Good Morning America.”
“I didn’t even care if my agents were going to do it or not, I just did it myself, too,” the “Mean Girls” actress said. “Because I was like, ‘No one else is going to play this role, I have to do this.’”
Early reviews of “Liz & Dick,” which premieres on U.S. cable channel Lifetime on November 25, have ranged from middling to poor. But TV critics noted the similarities between Lohan and Taylor, both often-troubled actresses who started life as child stars.
“‘Liz & Dick’ truly drags,” said the Hollywood Reporter. “Luckily, you can’t take your eyes off of Lohan playing Taylor, which the producers clearly thought would work because they share similar back stories.”
Lohan’s acting alongside New Zealand’s Grant Bowler as Burton was described by Variety on Friday as “adequate, barring a few awkward moments, thanks largely to the fabulous frocks and makeup … she gets to model.”
Lohan’s reputation, much like Taylor’s, has been built from her tabloid persona more than on-screen performance.
In and out of legal trouble, jail and rehab since 2007, Lohan faced media blow-back this week after canceling an in-depth interview with ABC’s Barbara Walters, who said she suspected the actress’ publicity team pulled the plug knowing Walters would ask tough questions.
(Reporting by Eric Kelsey; editing by Jill Serjeant and Matthew Lewis)
What might be the last Twinkie in America — at least for a while — rolled off a factory line Friday morning. It was just like the millions that had come before it, golden, cream-filled empty calories, a monument to classic American junk food.
But it is likely to be the last under the current management. After not one but two bankruptcies, Hostess Brands, the beleaguered purveyor of Twinkies, Ho Hos, Sno Balls and Wonder bread, announced plans to wind down operations and sell off its brands.
Since filing for Chapter 11 bankruptcy protection in January, Hostess has been trying to renegotiate its labor contracts in a bid to cut costs. But the talks fell apart, and last week one union went on strike.
The so-called liquidation will probably spell the end of Hostess, an 82-year-old company that has endured wars, countless diet fads and even an earlier Chapter 11 filing. Although the company could theoretically negotiate a last-minute deal with the union, Hostess is moving to shut factories and lay off a large majority of its 18,500 employees.
But Twinkies and the other well-known brands could eventually find new life under a different owner. As part of the process, Hostess is looking to auction off its assets, and suitors could find value in the portfolio.
“The potential loss of iconic brands is difficult,” said the company’s chief executive, Gregory F. Rayburn. “But it’s overshadowed by the 18,500 families that are out of work.”
The company’s current problems stem, in part, from the legacy of its past.
An amalgam of brands and businesses, the company has evolved over the years through acquisitions. In the 1960s and 1970s, the company, then called Interstate, bought more than a dozen regional bakeries scattered across the country. A couple of decades later, it paid $330 million for the Continental Baking Company, picking up a portfolio of brands like Wonder and Hostess.
As the national appetite for junk food waned, the company fell on hard times, struggling against rising labor and commodity costs. In 2004, it filed for bankruptcy for the first time.
Five years later, the company emerged from Chapter 11 as Hostess Brands, so named after its most prominent division. With America’s new health-conscious attitude, it sought to reshape the business to changing times, introducing new products like 100-calorie Twinkie Bites.
But the new private equity backers loaded the company with debt, making it difficult to invest in new equipment. Earlier this year, Hostess had more than $860 million of debt.
The labor costs, too, proved insurmountable, a situation that has been complicated by years of deal-making. The bulk of the work force belongs to 12 unions, including the International Brotherhood of Teamsters and the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union.
The combination of debt and labor costs has hurt profits. The company posted revenue of $2.5 billion in the fiscal year 2011, the last available data. But it reported a net loss of $341 million.
With profits eroding, the company filed for Chapter 11 in January. It originally hoped to reorganize its finances, seeking lower labor costs, including an immediate 8 percent pay cut.
The negotiations have been contentious.
The Teamsters, which has 6,700 members at Hostess, said it played an instrumental role in ousting Hostess’s previous chief executive, Brian J. Driscoll, this year after the board tripled his compensation to $2.55 million. The union also hired a financial consultant, Harry J. Wilson, who had worked on the General Motors restructuring.
While highly critical of management missteps, the Teamsters agreed in September to major concessions, including cuts in wages and company contributions to health care. As part of the deal, the union was to receive a 25 percent share of the company’s stock and a $100 million claim in bankruptcy.
“The objective was to preserve jobs,” said Ken Hall, the Teamsters’ general secretary-treasurer. “When you have a company that’s in the financial situation that Hostess is, it’s just not possible to maintain everything you have.”
But Hostess reached an impasse with the bakery union. Frank Hurt, the union’s president, seemed to lose patience with Hostess’s management, upset that it was in bankruptcy for the second time despite $100 million in labor concessions. He saw little promise that management would turn things around.
“Our members decided they were not going to take any more abuse from a company they have given so much to for so many years,” said Mr. Hurt. “They decided that they were not going to agree to another round of outrageous wage and benefit cuts and give up their pension only to see yet another management team fail and Wall Street vulture capitalists and ‘restructuring specialists’ walk away with untold millions of dollars.”
About a month ago, Mr. Rayburn said, the bakers union stopped returning the company’s phone calls altogether. For its part, the bakery union said the company had taken an overly aggressive approach. David Durkee, the union’s secretary-treasurer, said Hostess had given an ultimatum. “They said, ‘If you do not ratify this, we are going to liquidate based on your vote.’ ”
With the company standing firm, the bakery union struck last week, affecting nearly two-thirds of the company’s factories across the country. The Teamsters drivers honored the picket line, further shutting down the operations. The company gave union members until 5 p.m. on Thursday to return to work.
Mr. Rayburn said the financial strain of the strike was too much for the company, which had already reached the limits of its bankruptcy financing. Over the last week, Hostess lost tens of millions of dollars as many customers’ orders went unfilled. And its lenders would not open their wallets one more time.
By Thursday morning, Hostess’s executives were ensconced in the company’s headquarters in Irving, Tex., still hoping that enough employees would return to work to resume production. A small number of workers had already crossed the picket lines that had sprung up at most of the baker’s factories, but more than 10 plants remained well below their necessary capacity.
Mr. Rayburn’s deadline of 5 p.m. passed without either side backing down. Soon after, executives asked the company’s legal advisers to finish the court motions that would begin the liquidation. Papers had been drawn up well before that afternoon.
Around 7 p.m., Mr. Rayburn had his final discussions with the company’s board and his senior managers and made the call to begin winding down.
“We were trying to focus on where people were having success, but I had to make a call,” Mr. Rayburn said.
A version of this article appeared in print on 11/17/2012, on page B1 of the NewYork edition with the headline: A Push to Save the Twinkies: As Labor Talks Collapse, Hostess Turns Out Lights.
After spending much of his life putting people behind bars, a veteran L.A. County sheriff's deputy stood in handcuffs Thursday, charged with gunning down a former neighbor who apparently got into a fight with his son.
Francisco Gamez, 41, is accused of shooting Armando "Cookie" Casillas, a well-known figure in his blue-collar neighborhood in Sylmar.
Gamez was off duty, sitting in his car, when he allegedly fired two shots on the night of June 17, killing Casillas and narrowly missing a second man, prosecutors said.
Gamez, a 17-year veteran who worked as a detective in West Hollywood, was allegedly furious over a fight between his 20-year-old son and Casillas, 38, prosecutors said. The younger Gamez had called his father to the scene, authorities said.
Casillas was later found by relatives lying near his home, and died later at Providence Holy Cross Medical Center.
Gamez was removed from duty in July after witnesses and evidence tied the detective to the slaying, authorities said. He was arrested Wednesday and led handcuffed from his San Fernando home by his former co-workers.
On Thursday he was formally charged with murder, attempted murder and discharging a firearm from an occupied vehicle. Gamez could face 75 years to life in prison if convicted of all charges.
In court, where he stood handcuffed in a plexiglass cage, sheriff's deputies peeked into the room to gawk at their former colleague. Sheriff Lee Baca described the whole thing as "deeply disturbing."
Gamez is being held on $4-million bail.
On Beaver Street in Sylmar, where the shooting occurred, Casillas' photo sat in a frame in the midst of a makeshift memorial, along with a cross and a potted plant with U.S. and Mexican flags and candles.
"He was a sweetheart, and very generous," said Patsy Telles-Cabrera, who lived across the street from Casillas for years. "He would check in on my parents." She left a box of chocolates at the growing shrine.
"It never should have happened," said one neighbor. "This is a family neighborhood."
sam.quinones@latimes.com
richard.winton@latimes.com
Times staff writer Wesley Lowery contributed to this report.
Russia’s T-50 stealth fighter prototype, the first radar-evading warplane outside the U.S. when it debuted in January 2010, is slightly less stealthy than the American F-22 and about equal to the smaller F-35. But in several other respects the new warplane from the Russian Sukhoi design bureau is actually superior to the American models.
That’s the surprising conclusion of the first-ever public scientific analysis of the T-50′s Radar Cross-Section (RCS), completed this week by Dr. Carlo Kopp, an analyst with the independent think tank Air Power Australia.
“The shaping of the T-50 is inferior to that of the F-22 Raptor,” Kopp writes in his dense, jargon-heavy report. But the F-35 and T-50, he adds, exhibit “similar … RCS behavior.”
But Kopp’s assessment of the T-50 comes with caveats. Quite a few of them, actually. To match the stealthiness of the Lockheed Martin F-35 — to say nothing of the company’s F-22 — Sukhoi’s engineers will have to, among other changes, modify the T-50′s engines to a less obtrusive fitting and add a layer of radar-absorbing material to the plane’s skin.
With the revised engines and skin, the T-50′s “specular RCS performance will satisfy the Very Low Observable (VLO) requirement that strong specular returns are absent in the nose sector angular domain,” Kopp writes. Translated into plain English, Kopp’s saying that an optimized version of the Russian jet could be very, very difficult to detect by most radars as it’s bearing down on them.
Major refinements are standard practice as stealth prototypes go through development, it’s worth noting. The F-22 and the F-35 underwent big design changes as each was developed over 15 years or more. The T-50, only four of which have been built, has been flying for just under three years and isn’t scheduled to enter frontline service until 2016 at the earliest. There’s time for the Russians to finesse the design, just as the Chinese are doing with their stealth planes.
Granted, by 2016 the Americans could possess hundreds of combat-ready F-35s plus the roughly 180 F-22s already in service. The T-50 could make up for its lateness with impressive performance that in some ways exceeds even the F-22′s vaunted capabilities.
One Russian advantage is what Kopp calls “extreme plus agility” — a consequence of the T-50′s “advanced aerodynamic design, exceptional thrust/weight ratio performance and three dimensional thrust vectoring integrated with an advanced digital flight control system.”
The second advantage: “exceptional combat persistence, the result of an unusually large 25,000-pound internal fuel load,” Kopp writes. The T-50 could keep flying and fighting long after the F-22 and F-35 have run out of gas.
Moreover, the T-50 will dodge certain radars better than others, according to Kopp — and U.S. sensors are among the worst at detecting the T-50′s unique shape, he contends. Kopp’s breakdown of T-50 RCS by radar type shows Chinese “counter-VLO radars,” specifically designed to spot American stealth planes, detecting the T-50 best.
The next best sensors to use against the Russian fighter is the UHF radar aboard the U.S. Navy’s E-2 early-warning planes. American fighter radars, including those aboard the F-22 and F-35, are of middling effectiveness against the T-50, Kopp asserts.
“No fundamental obstacles exist in the shaping design of the T-50 prototype which might preclude its development into a genuine Very Low Observable design,” Kopp concludes.
In other words: Watch out, America! You’re now only one of three countries with a truly radar-evading warplane in the air.
LAS VEGAS (Reuters) – Colombian rocker Juanes and the Mexican brother and sister pop duo Jesse & Joy took home the top Latin Grammys on Thursday in Las Vegas on a night in which the contemporary triumphed over the traditional.
Juanes, one of the most well known Latin American stars worldwide, won the coveted album of the year with his “MTV Unplugged,” which also won best long-form video. Dominican singer and songwriter Juan Luis Guerra won producer of the year for Juanes‘ album.
“Here’s to the maestro Juan Luis Guerra for making this possible,” said Juanes, 40, who now has won 19 Latin Grammys, tying him with reggaeton group Calle 13 for the most awards.
Guerra, who made the romantic Bachata music famous and is known to sweep the awards from the Latin Academy of Recording Arts and Sciences, led the nominations with six nods this year. But he lost out on the big awards for record and song of the year with his “En El Cielo No Hay Hospital” (In Heaven There Is No Hospital).
Those two awards went to “Corre!” (Run!) by Jesse & Joy, the duo from Mexico City who won best new artists in the same Las Vegas venue in 2007. Their third studio album Con Quien Se Queda El Perro? (Who Is The Dog Staying With?) lost out on album of the year, but won best contemporary pop vocal album.
“Viva Mexico!,” said Jesse upon accepting record of the year, a phrase repeated several times by winners at the 13th edition of the Latin Grammys Thursday night.
Like Jesse & Joy five years earlier, Mexican pop group 3BallMTY won best new artists with their musical style known as “tribal guarachero,” a mix of Mexican cumbia and electronic dance music.
The trio, barely beyond their teenage years, found success on both sides of the U.S.-Mexico border with their debut album “Intentalo” (Try It). They dedicated their Latin Grammy to Mexican DJs.
Mexico’s Carla Morrison won best alternative music album with “Dejenme Llorar” (Let Me Cry). Wearing a red dress and sporting multiple tattoos on her arms, she let loose an expletive on the live broadcast after crying out “Viva Mexico!”
Among the top performances of the night were Juanes playing with veteran guitarrist Carlos Santana. The show opened with Miami-born rapper Pitbull, who sings in both English and Spanish.
Brazilian singer and songwriter Caetano Veloso was honored as the Latin Recording Academy‘s person of the year in a ceremony on Wednesday. A founder of the 1960s musical movement known as Tropicalia, Veloso continues to to be one of Brazil’s most popular and innovative artists at 70 years of age.
(Writing by Mary Milliken; Editing by Lisa Shumaker)
Awilda Jimenez got a scan for Alzheimer’s after she started forgetting things. It was positive.
When Awilda Jimenez started forgetting things last year, her husband, Edwin, felt a shiver of dread. Her mother had developed Alzheimer’s in her 50s. Could his wife, 61, have it, too?
He learned there was a new brain scan to diagnose the disease and nervously agreed to get her one, secretly hoping it would lay his fears to rest. In June, his wife became what her doctor says is the first private patient in Arizona to have the test.
“The scan was floridly positive,” said her doctor, Adam S. Fleisher, director of brain imaging at the Banner Alzheimer’s Institute in Phoenix.
The Jimenezes have struggled ever since to deal with this devastating news. They are confronting a problem of the new era of Alzheimer’s research: The ability to detect the disease has leapt far ahead of treatments. There are none that can stop or even significantly slow the inexorable progression to dementia and death.
Families like the Jimenezes, with no good options, can only ask: Should they live their lives differently, get their affairs in order, join a clinical trial of an experimental drug?
“I was hoping the scan would be negative,” Mr. Jimenez said. “When I found out it was positive, my heart sank.”
The new brain scan technology, which went on the market in June, is spreading fast. There are already more than 300 hospitals and imaging centers, located in most major metropolitan areas, that are ready to perform the scans, according to Eli Lilly, which sells the tracer used to mark plaque for the scan.
The scans show plaques in the brain — barnaclelike clumps of protein, beta amyloid — that, together with dementia, are the defining feature of Alzheimer’s disease. Those who have dementia but do not have excessive plaques do not have Alzheimer’s. It is no longer necessary to wait until the person dies and has an autopsy to learn if the brain was studded with plaques.
Many insurers, including Medicare, will not yet pay for the new scans, which cost several thousand dollars. And getting one comes with serious risks. While federal law prevents insurers and employers from discriminating based on genetic tests, it does not apply to scans. People with brain plaques can be denied long-term care insurance.
The Food and Drug Administration, worried about interpretations of the scans, has required something new: Doctors must take a test showing they can read them accurately before they begin doing them. So far, 700 doctors have qualified, according to Eli Lilly. Other kinds of diagnostic scans have no such requirement.
In another unusual feature, the F.D.A. requires that radiologists not be told anything about the patient. They are generally trained to incorporate clinical information into their interpretation of other types of scans, said Dr. R. Dwaine Rieves, director of the drug agency’s Division of Medical Imaging Products.
But in this case, clinical information may lead radiologists to inadvertently shade their reports to coincide with what doctors suspect is the underlying disease. With Alzheimer’s, Dr. Rieves said, “clinical impressions have been misleading.”
“This is a big change in the world of image interpretation,” he said.
Like some other Alzheimer’s experts, Dr. Fleisher used the amyloid scan for several years as part of a research study that led to its F.D.A. approval. Subjects were not told what the scans showed. Now, with the scan on the market, the rules have changed.
Dr. Fleisher’s first patient was Mrs. Jimenez. Her husband, the family breadwinner, had lost his job as a computer consultant when the couple moved from New York to Arizona to take care of Mrs. Jimenez’s mother. Paying several thousand dollars for a scan was out of the question. But Dr. Fleisher found a radiologist, Dr. Mantej Singh Sra of Sun Radiology, who was so eager to get into the business that he agreed to do Mrs. Jimenez’s scan free. His plan was to be the first in Arizona to do a scan, and advertise it.
After Dr. Sra did the scan, the Jimenezes returned to Dr. Fleisher to learn the result.
Dr. Fleisher, sad to see so much plaque in Mrs. Jimenez’s brain, referred her to a psychiatrist to help with anxiety and suggested she enter clinical trials of experimental drugs.
But Mr. Jimenez did not like that idea. He worried about unexpected side effects.
“Tempting as it is, where do you draw the line?” he asks. “At what point do you take a risk with a loved one?”
At Mount Sinai Medical Center in New York, Dr. Samuel E. Gandy found that his patients — mostly affluent — were unfazed by the medical center’s $3,750 price for the scan. He has been ordering at least one a week for people with symptoms ambiguous enough to suggest the possibility of brain plaques.
Most of his patients want their names kept confidential, fearing an inability to get long-term care insurance, or just wanting privacy.
Publishers and broadcasters have long tried to offer advertisers the right audience for their products. Want to sell pick-ups to people who like sports? Buy ads at halftime during a football game. Selling luggage or airline tickets? Buy ads in the travel section of a newspaper or Web site.
In digital advertising, that formula is being increasingly tested by fast-paced, algorithmic bidding systems that target individual consumers rather than the aggregate audience publishers serve up. In the world of “programmatic buying” technologies, context matters less than tracking those consumers wherever they go. And that kind of buying is the reason that shoe ad follows you whether you’re on Weather.com or on a local news blog.
That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of ad dollars as marketers use programmatic buying across a much broader canvas. Some sites, like CNN.com, refuse to even accept advertising through programmatic buying because they do not want to cede control over what ads will appear.
“It’s allowing advertisers to assign value to media rather than publishers,” said Ben Winkler, the chief digital officer at OMD, an agency in the Omnicom Media Group. Publishers, he said, “can’t control the price, but they can control the quality of the content and the audience on that site.”
About 10 percent of the display ads that consumers see online have been sold through programmatic bidding channels, according to Walter Knapp, the executive vice president of platform revenue and operations at Federated Media, one of the world’s largest digital advertising networks.
Advertisers like Nike, Comcast, Progressive and Procter & Gamble are now using the programmatic buying, and luxury advertisers are starting to follow. According to data from Forrester Research, all ads traded on exchanges, as programmatic ads are, increased more than 17.5 percent to about 629 billion impressions (the number of times an ad appears) in 2012, from 535 billion in 2011.
That growth is affecting publishers of all stripes, but few are willing to discuss their internal numbers. “For a publisher to admit they’ve been hurt is tough for the big guys,” said John Ebbert, the executive editor and publisher of the Web site AdExchanger.
When The New York Times Company announced its earnings last month, the company posted a profit, but said that digital advertising fell 2.2 percent. Jim Follo, the company’s senior vice president and chief financial officer, attributed the dip, in part, on a “shift toward ad exchanges, real-time bidding and other programmatic buying channels that allow advertisers to buy audience at scale.”
Programmatic buying began as a way for advertisers to place lower-cost ads for products like teeth-whitening products and belly fat pills that filled up the back pages of Web sites. But the practice has gained in sophistication and breadth, with major advertisers and many of the world’s largest ad agencies creating private exchanges to automate the buying and selling of ads.
Programmatic buying includes a number of different technologies and strategies, but it essentially allows advertisers to bid, often in real time, on ad space largely based on the value they have assigned to the consumer on the other side of the screen. Say, for example, that Nike wants to sell running gear to a particular consumer who has a high likelihood of buying shoes based on the data it has collected, including the type of Web sites that consumer typically visits. Because the ad-buying is done through computer trading, the price for that space can change rapidly.
“Accessing media is a commodity now,” said Sheldon Gilbert, the founder and chief executive of Proclivity Media, a company that specializes in digital advertising technologies. “Instead of having to commit four months in advance, you can now bid and buy an individual impression in real time.”
In the short run, the growth in programmatic buying has forced overall ad prices to fall. A media buyer who would have once spent $50,000 worth of advertising on a publisher’s site, at, say, an $8 cost-per-thousand, can now buy ad impressions on any Web site on which they happen to find their intended audience and pay less per ad, Mr. Ebbert said.
“There is no scarcity of premium online,” said Dan Salmon, an equity research analyst at BMO Capital Markets. “There’s only one Super Bowl, but there are lots of different places to buy banner ads online.”
While the “halo effect” of buying an ad against premium content has not disappeared entirely — many advertisers still want front-page placement on popular Web sites — the shift is prompting publishers to rethink how they sell their ads.
Clark Fredricksen, the vice president for communications at eMarketer, a data company, said that publishers were “going to have to double down to prove the value of their inventory as they compete with other, cheaper inventory.”
And some publishers are jumping into the game themselves. During the most recent AOL earnings call, Tim Armstrong, the company’s chairman and chief executive, said it was bullish on programmatic buying, despite being a publisher itself with properties that include TechCrunch and The Huffington Post. The company trades its ads through its own ad network, Ad.com, and others like it.
“We will continue to invest in people and technology to capture the programmatic business of advertising,” Mr. Armstrong said.
Like AOL, Weather.com is also aggressively moving into programmatic bidding. “Instead of thinking of us a publisher, think of us as a marketing engine,” said Curt Hecht, the chief global revenue officer for the Weather Company.
Neal Mohan, the vice president for product management at Google, which sells advertising though its DoubleClick network, says that in the long run, publishers could see higher returns from programmatic advertising. In the last year, the number of advertisers and publishers using the DoubleClick platform has doubled, Mr. Mohan said, while the rates for those using the platform have increased 11 percent. But that means publishers will have to play by different rules.
“Context still matters and so does placement,” Mr. Ebbert said. “But it’s only one element.”
JERUSALEM — Israel's surprise air assault on Gaza Strip militants killed the top military commander of Hamas and set the rivals on a familiar course that could end with another major confrontation — but in unpredictable new circumstances created by the "Arab Spring."
Compared with its past campaigns against Hamas, Israel is likely to find itself more restrained politically and militarily in the new landscape.
Rather than being able to count on former Egyptian President Hosni Mubarak to help isolate Hamas, as he did during a 22-day operation four years ago, Israel must weigh whether another large-scale Gaza offensive would endanger the landmark 1979 peace accord with Egypt, which has long served as a cornerstone of regional stability.
By Wednesday evening, Egypt's new Islamist president, Mohamed Morsi, announced he was recalling the country's ambassador to Israel to protest the assault on the Palestinian territory.
"It's a completely new game for Israel," said Yoram Meital, an Egypt expert at the Herzog Center for Middle East Studies and Diplomacy at Ben-Gurion University. "The equation before was between Israel and the Palestinians. Now it's a triangle, involving Egypt too."
Israel's offensive four years ago killed 1,200 Palestinians, but Mubarak brushed aside his own people's support for besieged Gazans and helped Israel seal Gaza's border.
The course of Israel's military campaign could be shaped by Morsi's decisions, analysts say.
Unlike his deposed predecessor, Morsi will find it difficult to ignore the anti-Israel mood of the Egyptian street. Israel is worried Egypt might open the Rafah border crossing to humanitarian aid or even Islamic fighters to help Gazans, Meital said.
"Israel is taking a very bold risk here because if this campaign continues, it could be gambling with the relationship with Egypt," he said.
Both Hamas, which has been emboldened by the new Egyptian government, and Israel, which has clashed repeatedly with it, will be watching closely to see whether Morsi comes out more strongly against Israel in the coming days or adopts a more pragmatic approach, perhaps trying to broker a cease-fire.
Besides public sentiment, Morsi must take into account his relationship with the United States and other world powers. He is seeking billions of dollars in aid and investment from the West to help the Egyptian economy. Some analysts say that even though Morsi will have to respond to be a credible Arab leader, Egyptians are more concerned with domestic problems.
Egyptian tribal leaders have blamed Hamas and other Palestinian groups for aiding the resurgence of deadly militant networks in the Sinai peninsula, who have attacked Egyptian government forces there.
Although he recalled his ambassador, Morsi did not immediately comment in public. But other leaders in the Muslim Brotherhood organization said the country would not tolerate another Israeli campaign in Gaza.
"The brutal aggression on Gaza proves that Israel has not yet learned that Egypt has changed," said Saad Katatni, head of the Muslim Brotherhood's Freedom and Justice Party.
Israeli military officials said the assault could last several days. The campaign is aimed at "defending the people of Israel who have been under rocket attack and crippling terrorist organizations' capabilities," said Israel Defense Forces spokeswoman Lt. Col. Avital Leibovitz.
Tension between Israel and Gaza militants has been mounting for nearly a week, following a missile attack against an Israeli jeep along the Gaza border that left four soldiers wounded.
In the ensuring back-and-forth violence, Hamas and other militant groups fired more than 120 rockets and mortar rounds into southern Israel, injuring several Israeli civilians and damaging property.
Israeli Prime Minister Benjamin Netanyahu has faced growing pressure to move aggressively to stop the attacks, which have terrified nearly 1 million southern Israelis and crippled daily activities.
Over the last year, Hamas, an offshoot of the Muslim Brotherhood, has resumed a more hostile stance toward Israel, betting that Morsi's election would strengthen its hand.
After observing a self-imposed cease-fire for most of the last four years, militants in recent months increased their attacks on Israel, using new types of weaponry acquired in Libya last year after the chaotic fall of Moammar Kadafi, such as antitank and antiaircraft missiles.
