In years past, Chrysler would kick off the Detroit show with some utterly outrageous spectacle.
To introduce the new Ram, they corralled a few hundred head of cattle, marching them down Washington Blvd. in front of Cobo Hall, complete with cowboys leading the heard. The previous year, the head of Jeep drove a Wrangler through one of the hall’s windows to introduce the latest version of their rough-and-tumble off-roader.
How times have changed.
At today’s opening press conference, Jeep showed off a mildly refreshed Grand Cherokee (now with diesel power) and a few rehashed crossovers with new grilles and trim. No pyrotechnics. No laser-projected waterfall. Just a bit of awkward pomp and circumstance, which speaks volumes about where Detroit’s been and where it is today.
Live at Detroit Auto Show — Day 1
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Live at Detroit Auto Show — Day 1
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Live at Detroit Auto Show — Day 1
